ITS America To Present Vehicle-to-X Technology Session at 2012 International CES®


(Date:20 December, 2011)

Ongoing Partnership Highlights Connected Transportation and the Consumer

Washington, D.C. –The Intelligent Transportation Society of America (ITS America) today announced that it will sponsor a session entitled “New Applications Using Vehicle-to-X Technology” at the 2012 International CES®, the world’s largest consumer technology tradeshow, scheduled January 10-13, 2012 in Las Vegas, Nevada.  The International CES® attracts more than 140,000 of the top executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers, government officials and media from more than 140 countries.

ITS America and the Consumer Electronics Association (CEA) ® work every year to develop exhibits, demonstrations and sessions focused on connected transportation and the consumer for the International Consumer Electronics Show. In 2011, ITS America presented a session on Consumer Electronics and Driver Distraction – Technology Solutions. In 2012, ITS America will sponsor a session entitled New Applications Using Vehicle-to-X Technology. This session will explore how cars will soon be able to talk to neighboring vehicles, traffic lights, or even pedestrians using short range Vehicle-to-X (V2X) technology, or “Wi-Fi on wheels.” V2X may open a new set of safety and consumer applications for both the mobile device and the car.

“ITS America agrees that the automobile is becoming the ultimate consumer electronics product,” said Scott Belcher, ITS America’s President and CEO.  “We understand the enormous innovation that is sweeping consumer electronics in the area of in-vehicle technology and are excited to partner with CES again to lend insight on how connected vehicles will impact consumers.”

The session is Tuesday, January 10, 2012 from 9:30 a.m. – 10:30 a.m. at the Las Vegas Convention Center (LVCC), North Hall, Room N258. There is a nominal fee to attend this session. To register for this session, please click to go to the In-Vehicle Technology CES sessions page.

   Mr. Steven Bayless Director, Telecommunications and Telematics, ITS America

   Dr. Alan Taub Vice President, Global R&D, General Motors
   Dr. Ron Medford, Deputy Administrator, National Highway Traffic Safety Administration
   Mr. Leo McCloskey Vice President, Marketing, Airbiquity
   Mr. Clint Steiner Director, Sales Automotive OEM, Garmin

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at and

* “This article has been brought to you as part of the cooperation between ITS America and ITS Japan.”