TomTom published “Traffic Manifesto”


(Date:25 Oct, 2010)

TomTom drivers to reduce traffic congestion for all 

TomTom’s traffic navigation system offers an immediate solution to help tackle traffic congestion.

TomTom – an ERTICO partner and the world’s leading provider of location and navigation solutions – published its Traffic Manifesto on 30 September 2010. The manifesto outlines how TomTom drivers hold the key to reducing traffic congestion for themselves and every driver around them. When 10% of people are driving with TomTom’s HD Traffic™ system, a real-time “collective effect” will happen, making roads flow more efficiently and reducing journey times for all. This is an immediate and cost-effective solution to help tackle traffic congestion affecting millions of people daily.  

“For many drivers, traffic congestion has become inevitable”, says Harold Goddijn, TomTom’s CEO. “We think it’s time to challenge conventional thinking with a working solution to reduce traffic congestion right now on a very large scale.” 

The Manifesto outlines four key action areas, designed to accelerate mass adoption of intelligent route guidance systems. TomTom will continue to work with individuals, businesses, organisations and governments to see the full scope of its plans become a reality. The four commitments outlined in the Manifesto are:  

  1. To encourage and inspire people to play a role in reducing traffic congestion.
  2. To increase the availability of TomTom HD Traffic.
  3. To lead the continuous improvement of traffic and route guidance technology.
  4. To bring together key traffic stakeholders to share ideas and drive actions forward.

Technology developed by TomTom can reduce journey times for individual drivers by up to 15%. How? TomTom drivers are connected online, so when a faster route becomes available, they are the first to know. As a result, journey times can be reduced for all drivers by up to 5% when 10% of the world’s drivers use TomTom’s HD Traffic navigation system in a portable navigation device, smartphone or via an in-dash solution.

“We know that traffic congestion is not going to disappear completely, but we can do something significant to reduce it today,” says Harold Goddijn, TomTom’s CEO. “We’re embarking on this mission because we love driving and hate traffic, and know that millions of drivers around the world feel this way too. We genuinely believe that TomTom has a role to play in helping to reduce traffic congestion in countries all over the world.”

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* “This article has been brought to you as part of the cooperation between ERTICO and ITS Japan.”